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PBR
THE TOUGHEST SPORT ON DIRT

The rules are simple. Place a wiry 150-pound cowboy on the back of a hulking, snorting temperamental 2,000 pound bull and see if he can ride the beast for an eternal eight seconds...with one hand strapped to the bull's massive backside.

Headquartered in Colorado Springs, Colorado, the Professional Bull Riders was created in 1992 when a group of 20 bull riders broke away from the traditional rodeo scene and decided to start a circuit for bull riders only. They felt that, as the most popular event in a rodeo, bull riding deserved to be in the limelight and could easily stand alone. Each rider invested a hard-earned $1,000, a few of them borrowing from family and friends, to start the PBR. Today the PBR is still owned by its athletes and is one of the only professional sports able to make such a claim. In 2003, the PBR celebrated its 10th Anniversary and relished the title of the fastest growing extreme sport in the country.

More than 700 bull riders from the U.S., Canada, Brazil, and Australia hold PBR memberships. They compete in more than 100 bull riding events per year on either the elite tour, the Built Ford Tough Series (BFTS), or the two minor league tours, U.S. Smokeless Tobacco Company Challenger Tour and the Humps n' Horns Tour, for a chance to qualify for the PBR World Finals in Las Vegas and win the coveted title of PBR World Champion.

The 20 original owners took a gamble when they agreed to start this operation, and their gamble has certainly paid off. The corporate sponsors which include Ford, Bud light, Wrangler, Jack Daniel's, Mossy Oak, U.S. Smokeless Tobacco Company, and the city of Las Vegas have brought such attention to the sport that in after just 10 years, the prize money has sky-rocketed to over $9.5 million dollars.

With the success of the PBR and the increasing sponsorship interests, television networks have climbed on board as well. In 2003, seven BFTS events were aired on NBC. All 29 events aired on the Outdoor Life Network (OLN) and a few even aired on the Spanish station Telemundo. Over one hundred million fans tuned in to watch the PBR.

The combination of raw sport and quality entertainment has propelled the PBR to phenomenal growth in live attendance, as well. The PBR plays to sold-out crowds at virtually every stop on their BFTS tour, including a record breaking 33,000 fans in Atlanta's Georgia Dome for the Atlanta Invitational.

Professional Bull Riding is a fierce, rough, and grueling sport with roots deep in American culture. It's America's original extreme sport. The PBR has turned it into a captivating, dangerous, on-the-edge-of-your-seat sporting event, with the best riders and bulls in the world.

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